GrabRental Battery Cabinets

2020-2021

An illustrative sketch of a flower

About Grab

200+ million users across Southeast Asia 5 million+ registered drivers

What is wheels business?

Wheels service is face to DAX driver, like delivery, mart, express. Wheels provides e-motors, e-mopeds, and swap battery service to them, so that drivers can start their business with a low cost.

Currently, the business mainly in Indonesia, especially in Jakarta.

Context

Clearly define the "why" behind the project and the magnitude of the challenge.

Business Background: The Wheels Transition

Grab Wheels provides e-motors/e-mopeds and a battery swap service to its DAX (Delivery, Mart, Express) drivers, primarily in Jakarta, Indonesia.

The business model transitioned from B2C to B2D, focusing on offering low-cost operational tools to drivers.

Goal: Successfully deploy more battery cabinets (Kymco, Viar) and build a robust, scalable battery cabinet interaction system.

Results & Achievements

Financial Growth:

The redesigned experience contributed to a +128% Q2 Revenue Year-over-Year (YoY).

Driver Loyalty & Income:

  • +100% Daily Active Driver (DAD) increase.
  • +7% income increase for the average driver (due to increased time driving).
  • Vehicle usage increased by 70%, equaling approximately one extra hour per day of operation.

Operational Efficiency:

  • The redesigned charging cabinet experience improved user efficiency by 10% for drivers and helped save significant labor costs for Operations staff.

My Role

I worked with the product manager to shape business strategy and collaborated local operations teams in Indonesia to study user workflows. I led the digital product design across six device platforms and worked with hardware designers to improve IoT connectivity and user experience. My responsibilities included user research, prototyping, visual design, Lottie animations, and user testing.

The Core Problem: Anxiety & Inefficiency

My Role

My Role

Challenge 1: Driver Range Anxiety

  • Drivers have range anxiety to look for shelter or battery cabinet when their battery is low
  • Grab needs efficient digital management systems for batteries and electric vehicles to save labor costs
  • Battery cabinets of the third part are unfriendly and inefficient for GrabWheels’ Driver, OPs team, and PDA/Tech team to use their tools for operation and analysis
  • The digital product of the third part did not conform to grab's brand characteristics and design system

Challenge 1: Driver Range Anxiety

About Grab

The Strategy: Design a multi-platform solution—including the DAX’s (driver's) app, operator's app, cabinet screen, and internal management website—to connect the physical and digital swapping experience.

Driver can use Driver App to find the battery cabinets and swap batteries with the cabinets

Driver can use Driver App to find the battery cabinets and swap batteries with the cabinets

Goal: Provide efficient digital management tools to save labor costs for Ops/Tech teams.

My Role

My Role

About Grab

Design the User interface For DAX （Driver ）

GrabRental Battery Cabinets

2020-2021

An illustrative sketch of a flower

About Grab

200+ million users across Southeast Asia 5 million+ registered drivers

What is wheels business?

Wheels service is face to DAX driver, like delivery, mart, express. Wheels provides e-motors, e-mopeds, and swap battery service to them, so that drivers can start their business with a low cost.

Currently, the business mainly in Indonesia, especially in Jakarta.

Context

Clearly define the "why" behind the project and the magnitude of the challenge.

Business Background: The Wheels Transition

Grab Wheels provides e-motors/e-mopeds and a battery swap service to its DAX (Delivery, Mart, Express) drivers, primarily in Jakarta, Indonesia.

The business model transitioned from B2C to B2D, focusing on offering low-cost operational tools to drivers.

Goal: Successfully deploy more battery cabinets (Kymco, Viar) and build a robust, scalable battery cabinet interaction system.

Results & Achievements

Financial Growth:

The redesigned experience contributed to a +128% Q2 Revenue Year-over-Year (YoY).

Driver Loyalty & Income:

  • +100% Daily Active Driver (DAD) increase.
  • +7% income increase for the average driver (due to increased time driving).
  • Vehicle usage increased by 70%, equaling approximately one extra hour per day of operation.

Operational Efficiency:

  • The redesigned charging cabinet experience improved user efficiency by 10% for drivers and helped save significant labor costs for Operations staff.

My Role

I worked with the product manager to shape business strategy and collaborated local operations teams in Indonesia to study user workflows. I led the digital product design across six device platforms and worked with hardware designers to improve IoT connectivity and user experience. My responsibilities included user research, prototyping, visual design, Lottie animations, and user testing.

The Core Problem: Anxiety & Inefficiency

My Role

My Role

  • Drivers have range anxiety to look for shelter or battery cabinet when their battery is low
  • Grab needs efficient digital management systems for batteries and electric vehicles to save labor costs
  • Battery cabinets of the third part are unfriendly and inefficient for GrabWheels’ Driver, OPs team, and PDA/Tech team to use their tools for operation and analysis
  • The digital product of the third part did not conform to grab's brand characteristics and design system

My Role

About Grab

The Strategy: Design a multi-platform solution—including the DAX’s (driver's) app, operator's app, cabinet screen, and internal management website—to connect the physical and digital swapping experience.

Driver can use Driver App to find the battery cabinets and swap batteries with the cabinets

Driver can use Driver App to find the battery cabinets and swap batteries with the cabinets

Goal: Provide efficient digital management tools to save labor costs for Ops/Tech teams.

About Grab

Design the User interface For DAX （Driver ）

GrabRental Battery Cabinets

2020-2021

An illustrative sketch of a flower

About Grab

200+ million users across Southeast Asia 5 million+ registered drivers

What is wheels business?

Wheels service is face to DAX driver, like delivery, mart, express. Wheels provides e-motors, e-mopeds, and swap battery service to them, so that drivers can start their business with a low cost.

Currently, the business mainly in Indonesia, especially in Jakarta.

Context

Clearly define the "why" behind the project and the magnitude of the challenge.

Business Background: The Wheels Transition

Grab Wheels provides e-motors/e-mopeds and a battery swap service to its DAX (Delivery, Mart, Express) drivers, primarily in Jakarta, Indonesia.

The business model transitioned from B2C to B2D, focusing on offering low-cost operational tools to drivers.

Goal: Successfully deploy more battery cabinets (Kymco, Viar) and build a robust, scalable battery cabinet interaction system.

Results & Achievements

Financial Growth:

The redesigned experience contributed to a +128% Q2 Revenue Year-over-Year (YoY).

Driver Loyalty & Income:

  • +100% Daily Active Driver (DAD) increase.
  • +7% income increase for the average driver (due to increased time driving).
  • Vehicle usage increased by 70%, equaling approximately one extra hour per day of operation.

Operational Efficiency:

  • The redesigned charging cabinet experience improved user efficiency by 10% for drivers and helped save significant labor costs for Operations staff.

My Role

I worked with the product manager to shape business strategy and collaborated local operations teams in Indonesia to study user workflows. I led the digital product design across six device platforms and worked with hardware designers to improve IoT connectivity and user experience. My responsibilities included user research, prototyping, visual design, Lottie animations, and user testing.

The Core Problem: Anxiety & Inefficiency

The Big Question: “How might we redesign the entire service and user experience across multiple devices to enhance efficiency?”

Challenge 1: Driver Range Anxiety

  • Drivers have high range anxiety due to the low number of stations and poor visibility into battery availability.
  • Data Insight: 45% of Dax drivers don't feel confident traveling with the vehicle, and 46% struggle to find a place to swap or charge their battery.
  • This dissatisfaction was the main reason for a 20% driver churn rate.

Challenge 2: Operational Bottlenecks

  • Grab's Ops and Tech teams lacked an efficient digital management system for tracking batteries, vehicles, and the deployed cabinets, leading to high labor costs.

Ideations

The Strategy: Design a multi-platform solution—including the DAX’s (driver's) app, operator's app, cabinet screen, and internal management website—to connect the physical and digital swapping experience.

Driver Experience: The Swap Flow Optimization

Goal: Make finding and swapping a battery fast, reliable, and error-proof in any condition.

Goal: Provide efficient digital management tools to save labor costs for Ops/Tech teams.

User flow

Design the User interface For DAX （Driver ）